Whether you’re opening your own business or you’re buying into a franchise, it’s important to know what your overall goals are. By building out goals you can understand some of the most important aspects of a business such as what your exit strategy ultimately is. Why are you seeking to buy into a franchise? Do you want money? Fame? Freedom? Guaranteed Retirement? If someone were to ask you why you wanted to start a franchise, what would you say?
Overall your goals are a necessary beast to help you decide where you need to be at any given time, what to expect from your business and ultimately where your business should be in the future. For the sake of simplicity, most goals can be grouped into 3 categories.
